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Case Studies
ChannelForce turns clients' goals into winning initiatives. Need proof? Here's a few of our success stories:
Strategic Retail Sales
Product Placement & Consumer Testing
Product Launch & Compliance
Boosting Reseller Sales
VAR Profiling & Recruiting
Channel Reseller Development
Strategic Retail Sales

Client Goals

A leading software manufacturer wanted to intercept Black Friday traffic and sell a new consumer software application while also increasing sales associates’ knowledge of “how to sell” all within 10 days.

ChannelForce Action
  • Provided retailer approval and developed a coverage model in top-ranked stores.
  • Placed over 60 trained representatives with software installed laptops in-store to qualify customers and demonstrate software features and benefits.
  • Measured and evaluated consumer shopping and purchase behavior.
Results
  • Two out of every 5 customers that we interacted with purchased the software.
  • 71% of customers who purchased were shopping with a competitive brand preference in mind.
  • Generated over $185,000 in revenue over Black Friday weekend.

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