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| ChannelForce turns clients' goals into winning initiatives. Need
proof? Here's a few of our success stories: |
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 Product Launch and Compliance
Client Goals
A leading consumer electronics manufacturer was launching a new device in office specialty and consumer electronics retail stores. The initial sell-through was low so they wanted to more fully understand the in-store dynamics surrounding sell-through metrics.
ChannelForce Action- Provided retailer approvals and developed a coverage model in low, medium, and top-ranked stores.
- Placed trained representatives in-store to understand consumers’ perceptions of products, as well as to train, evangelize and create excitement among retail sales associates and management.
- Established weekly conference calls with client to review findings and appropriate actions for next phases of the program.
- Measured and evaluated consumer shopping and purchase behaviors.
Results- 40% of store locations did not have new products on the shelf available for purchase, enabling ChannelForce representatives to procure product and secure shelf placement.
- 58% of retail sales associates were unaware of the in-store availability of the new device.
- 65% gain in product knowledge and top-of-mind recommendations among 5,800 sales associates.
- Generated over $200,000 in revenue over the course of the 12-week program.
- Increased sales ranking from product introduction to 2nd in product category over 12 weeks.
- Recommended revised point-of-sale materials and leveraged store relationships for placement and gratis end cap displays to maintain sales momentum.
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