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 Product Placement and Consumer Testing
Client Goals
A leading headset manufacturer was launching a new product and wanted to develop an in-store test to understand consumer behavior regarding trying on a headset before purchase, and how it would effect sales.
ChannelForce Action- Provided retailer approval and developed a multi-store test to measure consumer behavior.
- Placed trained representatives in-store with sample headsets to measure the effectiveness of an aided “try before you buy” shopping experience and to generate consumer excitement.
- Measured and evaluated consumer shopping and purchase behavior.
Results- 64% of customers that we interacted with tried on a headset.
- 70% of customers who tried on a headset made a purchase.
- 47% of customers were shopping for a headset with no brand preference in mind.
- 53% of customers were generally shopping with no intention of purchasing a headset.
- Provided retailer corporate headquarters with a high level of insight into customer purchasing patterns, resulting in a greatly enhance relationship with client, and significant sales increases.
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